Brief Template
Effective advertising starts with proper planning. Our comprehensive brief template helps you clearly define your goals, target audience, tone, and style. It saves time, minimizes mistakes, and makes collaboration smoother—whether you’re a freelancer, marketing agency, or business owner. Just fill in the blanks and get a solid foundation for a high-converting campaign.
Format: Editable PDF + Google Docs
What’s inside:
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Clear introduction and instructions
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Section for campaign goals
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Target audience breakdown (client avatar, pain points, desires)
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Unique Selling Proposition (USP)
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Tone of voice and visual style
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Budget and channel planning
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Expected results and KPIs
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Ready-to-use with clients or contractors
Who it’s for: Freelancers, marketers, creative agencies
Why it helps: Saves time, reduces misunderstandings, and provides a structured start to every campaign.
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